SENSE 2018 Conference Programme

Legend Ed = editing Tr = translation Wri = copywriting Eng = English Gen= general 

Friday 8 June, 14:00–17:30


Golden Tulip Hotel Central, ’s-Hertogenbosch


Emma Goldsmith

Margreet de Roo

Stephen Johnston

John Linnegar


EU regulatory medical writing and EMA templates: compliance and consistency

Making the best, most optimal use of MS Word (including macros and PerfectIt)

The impossible blog: How to write a readable blog from unreadable material

‘It requires only a “light” edit’: Negotiating the differences between light, medium and heavy editing








Dinner in small groups (4–6) with fellow conference delegates at local restaurants (optional)


* Registration and fees for workshops are separate from the conference. Conference delegates will receive a discount voucher for the workshops shortly after payment for the conference has been received. The workshops are open to all; attending the conference is not a prerequisite.


Saturday 9 June, 12:00–18:45

Conference sessions

Golden Tulip Hotel Central, ’s-Hertogenbosch









Welcome and plenary speaker – Jeremy Gardner EU English: Past, present and conditional

Eng  Amadeiro



Society news – Kenneth Quek, Introducing NEaT

Gen  Amadeiro

Room Jeroen Bosch Amadeiro Prinsen Duhamel  

Presentation sessions 1 14:50–15:50

Tr Iris Schrijver Translation quality (assessment): Insights from Translation Studies in the quest for the holy grail?

Ed/Wri 14:50–15:20 Charles Frink Disrupting the inheritance of poor writing habits: An alternative approach to editing and teaching writing (in the health-related sciences)

Gen 14:50–15:20 Ellen Singer Linguist and laymen (Or: Fit for purpose)


Ed/Wri 15:25–15:55 Valerie Matarese Bad textual mentors: How awkwardly written research articles complicate the work of an authors’ editor

Gen 15:25–15:55 Martine Croll Scribe or Shrink? Improving client relationships and winning more clients the easy way - by getting into their heads!



Presentation sessions 2 16:00–16:30

Eng Lloyd Bingham Dealing with Dunglish – and other source-language interference

Ed Susannah Goss & Ailish Maher Editing documents produced in LaTeX (laptops required; session continues after tea)



Tea break

Room Jeroen Bosch Amadeiro Prinsen Duhamel  

Presentation sessions 3 17:15–18:30

Tr/Ed Moderated panel discussion Anne Murray, Marije de Jager, Emma Goldsmith (Valerie Matarese: moderator)Invasive species: Language versus subject specialists in biomedical editing and translation

Eng 17:15–17:50 Nigel Saych ‘Divided by a common language’: Cultural, topical and geographical Englishes

Ed 17:15–17:50 Nigel Harwood What do proofreaders do to a poorly written Master’s essay? Differing interventions, disturbing findings

Ed 17:15–17:50 Susannah Goss & Ailish Maher Editing documents produced in LaTeX


Ed/Wri 18:00-18:30 Carol Norris Developing a modern, journal-acceptable manuscript style

Eng/Ed 18:00–18:30 Kenneth Quek Chinglish as she is writ: On the uses and abuses of English by native Chinese speakers

Gen 18:00–18:30 Martine Croll Making ideas happen! Using the power within to tackle the things that are scary and just ‘do it’.






Conference dinner


† Following Harwood et al (2009: 166) in adopting an intentionally broad definition of proofreading: ‘third-party interventions (entailing written alteration) on assessed work in progress’, since Harwood et al.’s studies show that some UK proofreaders of student writing exceed the narrower remit (eg by commenting on argumentation).


Sunday 10 June, 09:30–13:15

Conference sessions

Golden Tulip Hotel Central, ’s-Hertogenbosch



Buffet breakfast in the hotel

Room Jeroen Bosch Amadeiro Prinsen    

Presentation sessions 4 09:30–10:30

Eng Tom Johnston Mid-Atlantic English: Which mid-Atlantic English?

Tr Tony Parr & Marcel Lemmens Identifying and rectifying translatorese (workshop-style)

Ed 09:30-10:00 Jackie Senior International science needs English editors


Ed 10:00-10:30 Joy Burrough Editing English-language doctoral theses in the Netherlands: Are the SENSE Guidelines useful?



Tea break


Presentation sessions 5 11:20–12:00

Ed Jackie Senior, Joy Burrough, Carol Norris, Nigel Harwood Panel discussion: Putting the Dutch practice on editing texts for doctoral theses/dissertations into an international context

Eng/Wri/Ed Maria Sherwood-Smith Outreach and research communication in English: Opportunities for language professionals

Eng/Wri John Linnegar Garnering those English usage and style gremlins: Revealing the contemporary even-handedness of GMEU



Plenary speaker – Sarah Griffin-Mason Trends in translating and interpreting to 2050

Tr/Gen   Amadeiro

13:15–13:30 Closure  Amadeiro  


Traditional Brabant ‘koffietafel’ lunch in the hotel (optional)



Sunday afternoon sightseeing (optional)


Please note that programme elements may be subject to change.


How to get to ’s-Hertogenbosch

Visitors from outside the Netherlands take note: ’s-Hertogenbosch and Den Bosch are the same place!

Although most people in Holland use the shortened form in conversation, all road signs and train timetables use the full name. Google Maps recognises both names!

On footOn foot: From ’s-Hertogenbosch Centraal station it is about an eight-minute walk to the conference hotel situated on Burgemeester Loeffplein 98. Exit the station on the City Centre side. Walk along Stationsweg, over the canal and continue on Visstraat. At the T-junction, turn right into Hoogesteenweg, then left into Scheidingstraat and, finally, into Achter de Tolbrug, which becomes Burgemeester Loeffplein, where you will see the facade of the Central Hotel. There is a bus stop for a bus to the station 50 metres from the hotel (Markt or Loeffplein).


By bikeBy bike: Bicycles are ubiquitous in the Lowlands, and no wonder. With over 32,000 km of bike paths and an extensive cycling infrastructure, more than 36% of Dutch citizens use their bike as the main means of transport. Bicycles are available for rent at several shops close to the conference hotel and in cities all over the Netherlands. For those with a personal OV-chipkaart (see the next section below), public transportation bikes, called OV-fietsen, are available for rental at ’s-Hertogenbosch Centraal station and 300 other locations around the Netherlands. The price is € 3.85* per OV-fiets (OV-bike) per 24-hour period, purchased with your OV-chipkaart. General advice for visitors about biking in the Netherlands can be found at Holland and Holland-Cycling. IamAmsterdam also has a subsite devoted specifically to biking in and around the city.


By carBy car: ’s-Hertogenbosch is located on the A2 Amsterdam-Maastricht motorway, between Utrecht and Eindhoven. There is multi-storey car park ‘De Tolbrug’ next to the Hotel Central with reduced rates for hotel guests (use the entrance on the left), or you can park at the ‘Transferium’ on the outskirts of the town and travel to the centre by bus or taxi. More details about parking on the hotel website.


trainBy train: there are two direct trains (recommended) every hour from Amsterdam Schiphol Airport to ’s-Hertogenbosch (and two more each hour which require changing trains in Utrecht). Journey time is just over one hour. Take the train with an end destination of Venlo (for direct connection) or an end destination of Nijmegen (if changing in Utrecht). Fares €16.50* second class, €27.70* first class.

From Amsterdam Centraal and Utrecht Centraal stations, there is train service every ten minutes throughout the day and every second train (end destination Heerlen or Maastricht) goes directly to ’s Hertogenbosch. Journey time just under one hour, fares from Amsterdam €15.50* second class, €26.00* first class. Trains from Eindhoven Centraal run every ten minutes (journey time about 20 minutes), take trains with an end destination of Schiphol Airport, Alkmaar or Enkhuizen. Fares €6.40* second class, €10.70 first class*.

You cannot reserve seats on Dutch trains, and it makes no difference in price to buy in advance. Timetables (in English) can be found on the Dutch Railways website. Tickets can also be purchased from ticket machines in the baggage reclaim area at Schiphol Airport. There is also a (staffed) ticket office in the main concourse inside the airport and at Amsterdam Centraal. There is usually a small surcharge for using a credit card. Tickets can be booked online, but as payment requires a Dutch bank card it will be of no help to overseas visitors!

Remember to keep your train ticket on you as you leave or enter a station! It has to be scanned at the turnstiles to give you access or egress.


high speed trainBy high-speed train: the Thalys high-speed trains from Paris, Brussels, Lille and Antwerp will take you quickly and efficiently to Rotterdam Centraal, but from there you need to take two trains to reach ’s-Hertogenbosch. An easier option is to stay on the train as far as Schiphol Airport or Amsterdam Centraal stations and then take a direct train to ’s Hertogenbosch (see above).

The much-promised Eurostar direct service from London should be operating by the time the conference takes place; currently, it involves changing trains in Brussels. Fares are available for travel to any station in the Netherlands.

If the Eurostar is not travelling beyond Brussels at that time, then, from Brussels, take an InterCity train to Schiphol Airport and Amsterdam Centraal. Easy options to reach ’s-Hertogenbosch are:
• to change at Roosendaal station and take a train bound for Zwolle via Breda and Tilburg to ’s Hertogenbosch (journey time about one hour; trains depart hourly; first class €20.80*; second class €12.40*); or
• to stay on the train as far as Schiphol Airport or Amsterdam Centraal stations and then take a direct train to ’s-Hertogenbosch (see above).

Deutsche Bahn (DB) operates ICE services to Amsterdam and Utrecht from Basel (CH), Frankfurt, Köln and Düsseldorf. Fares for high-speed trains vary, reservation is required, and the earlier you book the cheaper it will usually be.


planeBy air: Amsterdam Schiphol Airport and Eindhoven Airport are both about one hour from ’s Hertogenbosch by public transport. Schiphol is the major hub airport of the Netherlands, with intercontinental flights by all major airlines. Schiphol is also a central hub for the Dutch rail network, with the train platforms situated just below the main arrivals and departures lobby, so it’s very easy to get from there to ’s-Hertogenbosch or anywhere across the country. Tickets can be purchased from ticket machines in the baggage reclaim area and in the main entrance above the train platforms at Schiphol Airport.

Eindhoven is a low-cost destination with over 70 routes from most European countries as well as from Turkey, Morocco and Israel. While Eindhoven is geographically closer (35 km), it requires a bus trip to Eindhoven station. Airlines using Eindhoven include Ryanair, Wizzair, Transavia and several charter airlines. There is an airport bus service from Eindhoven Airport to ’s-Hertogenbosch for passengers with an airline booking; however, it will not take you into the centre of ’s-Hertogenbosch but to a ‘Transferium’ on the outskirts of the city, where you can transfer to a local bus or a taxi to the city centre.

Rotterdam-The Hague Airport also offers flights from several European cities, but public transport connections with ’s Hertogenbosch are not so convenient.


ferryBy ferry from UK ports: Overnight sailing from Newcastle to IJmuiden (for Amsterdam) with DFDS, Hull to Europoort (for Rotterdam) with P&O, and day and night sailings from Harwich to Hoek van Holland with Stena Line offer a relaxing way to travel to the conference, and also offer the possibility of taking your own car. Public transport links from these three arrival ports are also available. Don’t consider cross-Channel routes to Calais and Dunkerque unless you are travelling by car, because there are no good public transport links to ’s-Hertogenbosch. By car from Calais or Dunkerque, it is about a 3½ hour drive to the conference location (via Antwerp), depending on traffic.


coachBy coach: There are services from many European cities operated by Eurolines, Flix Bus, Terravision and Deutsche Bahn (German Railways) to Eindhoven or Amsterdam. Fares are cheap, but timetables are not always convenient and reports about the services vary. The Deutsche Bahn service from Düsseldorf and Antwerp to Eindhoven is, however, reliable.


9292Transport information: Door-to-door English-language information public transport to and around the Netherlands (not including flights and ferry routes) is available through It also contains information about any disruptions to travel. 9292 has apps for Apple or Android. The Dutch National Railways’ NS JourneyPlanner is also available in English with apps for Apple and Android


chip cardPublic transport smart card: If you are staying longer in the Netherlands, it is worth buying a public transport smart card, called an OV chipkaart, which you can top up and use on all public transport throughout the country. Locals and long-term visitors can purchase a personal OV-chipkaart, valid for public transport bike rental. If you are just travelling to the conference and back, buying a ticket at the airport or station is the easiest option. You can buy single tickets on most buses but increasingly you cannot pay in cash, only with a debit or credit card – and it’s more expensive.


Tourist informationVisitor information: English-language information for visitors about ’s-Hertogenbosch can be found at the city’s tourism website, Bezoek ’s-Hertogenbosch. The local VVV Tourist Information Office is just a 2-minute walk from the conference hotel. The Netherlands Board of Tourism and Conventions has put up a comprehensive Netherlands tourist information website at Most Dutch towns have their own websites with detailed visitor information. Here are a few: Amsterdam, Delft, Eindhoven, Gouda, The Hague, Leiden, Maastricht, Rotterdam, Utrecht. If you are planning a trip elsewhere, do run an online search for the relevant local city tourist website. Visiting one of the many VVV tourist information offices can also be a real help.


 Fares correct at time of publication. SENSE cannot be held responsible for any subsequent changes.

* All train fares in the Netherlands are for a single journey; return fares are double the single fare.

How to register

If you haven't used our events registration system before, it can be a little confusing. Please take a few minutes to read the instructions below before you start.

*** UPDATE 30 April 2018 ***

Now booking conference only! 

For hotel rooms please contact Hotel Central stating ‘SENSE conference’ in your correspondence:  
Telephone: +31 (0)73 - 6 926 926

The conference fees are now as follows:

Conference without hotel
SENSE members € 275.00
Members of sister organisations € 315.00
Non-members € 350.00

To register, go to the relevant SENSE 2018 Conference or Workshop page, click the registration link and then click the ‘Register’ button.


  • Register for the conference first; when we have received your payment we will send you a discount voucher for a workshop.
  • Those unable to attend the conference may register for a workshop separately.

register 01

Fill in your contact details. In the tickets section, click the drop-down arrow to the left of ‘Add ticket’.

register 02

You will then see a number of tickets to choose from. Select the ‘Conference only’ ticket, then click ‘Add ticket’. Then select the ‘Sunday Lunch’ and/or ‘Guest package’ tickets as required:

180430 new register


If you have received a coupon code as a member of a sister organisation, enter the code in the coupon box.

180403 new register 02

Check your details.

In the Comments box:

  • If you book a guest package for your partner who is not attending the conference, please enter the name of your guest.

Dietary restrictions:

  • Let us know if you follow a special diet or have any allergies to allow the hotel catering staff to prepare appropriate dishes.

Select your payment method, then click the ‘Register & Pay now’ button

To keep costs low, we prefer you to pay by iDeal or Bank Transfer as PayPal takes a sizeable chunk of all transactions.

If you live in the EU but not in the Netherlands, your best option is to pay by bank transfer. 
Our bank details are shown in the following screen:

180430 Bank transfer

Your registration at the conference is confirmed when we have received your payment. Once the registration process has been completed you will receive a discount coupon which can be used when booking a workshop.

SENSE members, you must be logged in to register at the member price!

Contributors will receive a discount code, members of sister organisations can obtain the appropriate discount code from their own society. 

Nigel Saych

photo Nigel Saych 1Nigel Saych is the owner and director of Interlex Language Services, a ‘Fair Trade’ translation company based in Nuenen (near Eindhoven) in the Netherlands ( He is also a full-time translator and has given entertaining presentations at 20 translation conferences over the past ten years. Creative translation is Nigel’s speciality and his presentation at SENSE conference 2018 will offer a creative approach to ‘Englishes now’.

Nigel’s conference presentation is entitled ‘Divided by a common language’: Cultural, topical and geographical Englishes.

Kenneth Quek

Kenneth QuekKenneth Quek is a Singaporean who resides in Helsinki. He is fully bilingual in English and Mandarin Chinese and works both as a freelance academic revisor for the University of Helsinki Language Centre and as a freelance editor and copywriter in the corporate sector. He has previous experience in private teaching, translation and journalism.

Kenneth’s conference presentation is entitled Chinglish as she is writ: On the uses and abuses of English by native Chinese speakers. Kenneth will also give an update on sister society news, Introducing NEaT.

Ailish Maher

Ailish MaherAilish Maher is a freelance translator and editor who has the Chartered Institute of Linguists’ Diploma in Translation and a Master’s Degree in Translation from Dublin City University. Like Susannah Goss, she had to figure out editing in LaTeX for herself and is pleased to report that things have become much easier since the advent of online applications.

Ailish will be co-presenting a double conference session with Susannah Goss entitled Editing documents produced in LaTeX, for which laptops are recommended.

Joy Burrough-Boenisch

Joy BurroughBased in the Netherlands but having edited and researched in various countries, Joy Burrough-Boenisch edits and translates for Dutch academics and scientists, teaches scientific and academic English, and gives workshops for translators and editors. She is a founder and honorary member of SENSE. She has two degrees in geography and a doctorate (on Dutch-scientific English). Her academic and professional publications include Righting English that’s gone Dutch (Kemper Conseil, 2013) and contributions to the book Supporting Research Writing: Roles and challenges in multilingual settings, (Chandos, 2013), edited by Valerie Matarese.

Joy’s conference presentation is entitled Editing English-language doctoral theses in the Netherlands: Are the SENSE Guidelines useful? Joy will also participate in a panel discussion with Jackie Senior, Carol Norris, and Nigel Harwood entitled Putting the Dutch practice on editing texts for doctoral theses/dissertations into an international context.

Jackie Senior

JackieSeniorJackie Senior works as an editor and webmaster for an ambitious international research department (Dept of Genetics, University of Groningen/UMCG). Nowadays she works mostly on biomedical texts but she started as a geologist at Shell, later working as an editor for Shell Research and an international investment bank. She has been editing and translating for more than 40 years but, with the Dutch retirement age becoming a moveable feast, is exploring options for later. She was a founder member of SENSE in 1990, has served twice on its executive committee, and was appointed an honorary member in 2010.

Jackie’s conference presentation is entitled International science needs English editors. Jackie will also participate in a panel discussion with Joy Burrough-Boenisch, Carol Norris, and Nigel Harwood entitled Putting the Dutch practice on editing texts for doctoral theses/dissertations into an international context.

Valerie Matarese

Valerie MatareseValerie Matarese is an authors’ editor based in Italy. Born in New York, she trained in biochemistry and molecular biology at US universities and worked in research in the United States and Italy prior to launching a sole proprietorship offering editing in the biomedical sciences, writing, and training in research-article writing. She has recently published a book on the profession of author editing, entitled Editing Research: The author editing approach to providing effective support to writers of research papers. (Information Today, 2016).


Valerie’s conference presentation is entitled Bad textual mentors: How awkwardly written research articles complicate the work of an authors’ editor. Valerie will also moderate a panel discussion with Anne Murray, Marije de Jager and Emma Goldsmith entitled Invasive species: Language versus subject specialists in biomedical editing and translation.

Marije de Jager

Marije de JagerMarije de Jager was born in the Netherlands and received her NL-EN-IT translator’s training at the University of Amsterdam. She studied contemporary dance in London and then moved to Italy, embarking on a freelance career as translator and editor. Her current work is mostly in medical copy-editing and author editing.

Marije will participate in a panel discussion with Anne Murray, Emma Goldsmith and Valerie Matarese entitled Invasive species: Language versus subject specialists in biomedical editing and translation.

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