Wednesday, 18 April 2018 11:27

Blog workshop: find your hook

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The SENSE 2018 Conference is approaching fast and you may be curious about what's going to be on offer. We therefore caught up with Stephen Johnston, who is giving the pre-conference workshop entitled 'The impossible blog: How to write a readable blog from unreadable material.' It’s all about the hook, he says.

Stephen Johnston

Ever been asked to write an entertaining piece about EU legislation, a new pension plan or the latest innovation in grout? Then this workshop is for you.

Or perhaps you just want to learn how to turn drab into fab, sigh into wry, yawn into… prawn?

‘It’s all about looking at the source material and finding an interesting hook,’ says Stephen. ‘This will most likely end up being the title, intended to catch the reader’s eye. The hook then informs the rest of the blog.’

And what will participants take away from the workshop?

‘The ability to turn dry, overly-granular information into an interesting, easy-to-read blog,’ he says.

Stephen is a professional trainer, copywriter and journalist who works with multinational companies on projects such as websites, internal and external communication, white papers, marketing material, brochures, corporate journalism, speechwriting... and blogs.

The blog workshop is one of four pre-conference workshops. How does Stephen feel about giving the workshop?

‘Delighted. It will be a great way to warm up to the event with a fun, interactive (and hopefully skill-delivering) few hours.’

And is he attending the conference itself?

‘Yes! I have attended a lot of SENSE events, but this will be my first conference. I’m looking forward to the mix of speakers and the opportunity to catch up with colleagues.’

The SENSE 2018 conference is on Saturday 9 and Sunday 10 June. But there’s also a range of pre-conference workshops and sightseeing activities. So even if you can’t make it to the conference itself, you can still join in.

The workshops will be held on Friday 8 June from 14:00 to 17:30 at Hotel Central in ’s-Hertogenbosch, the conference hotel. They are open to SENSE members and non-members alike. Various fees apply.

So if you want to find out why hooks are as important to writers as they are to shepherds or pirates, go to the registration page and sign up for Stephen’s workshop. (Don't forget to login first if you're a SENSE member.) But hurry because places are limited!

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