During last month’s chat about CPD, one of the topics that kept coming up was marketing. With so many platforms and options at our disposal, knowing where to start can be overwhelming. LinkedIn is increasingly being used as a convenient marketing platform for freelancers. But navigating the complex and ever-changing algorithm that governs how many people see your post and, consequently, how much engagement it receives can be tricky. Luckily, you don’t have to figure this all out by yourself! This month’s Starters SIG is all about LinkedIn marketing.
What works and what doesn’t work? How do you create marketing posts that make LinkedIn’s algorithm sing? And how can we support each other in reaching the most interested eyes? We’ve invited LinkedIn expert Jan Willem Alphenaar to come talk to us about maximising the reach of your LinkedIn posts. Jan Willem is a marketing trainer and speaker, and owner of Next Business Academy, which focuses on boosting exposure through LinkedIn.
So join us for some serious CPD! And drinks. As always, there will be discussion and drinks. Looking forward to seeing you there!