Half-day workshop: Design Your Perfect Website

From 03 September 2022 13:00 CEST until 03 September 2022 16:30 CEST
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A half-day in-person workshop covering all aspects of your website

SENSE is pleased to offer a half-day interactive workshop at the newly renovated Park Plaza Hotel, Utrecht. Two invited experts will discuss the various aspects that make a website fit for purpose. First, website developer and graphic designer Herbert Hoekstra will provide tips and tricks to get the most out of your website. In addition, Herbert will discuss several technical aspects, such as SSL certification, a user-friendly contact page, ease of navigation and GDPR compliance. After a short break, SEO copywriter Silvia Schulz will give you the tools you need to maximize traffic to your website.   

The programme runs from 13:00 to 16:30, including a tea/coffee break, with plenty of time for networking, catching up with colleagues, and making new connections. 

Note: Participants can receive 2.5 PE points for attending this workshop. More info regarding PE points can be found here.

Date: 3 September 2022
Time: 13:00 - 16:30 (doors open at 12:30)
Location: Park Plaza Hotel, Utrecht (a short walk from Utrecht Central Station)

13:00 - 14:30  Optimizing your website for functionality and EU compliance (Herbert Hoekstra)
14:30 - 15:00  Coffee/tea break with a light snack
15:00 - 16:30  SEO and content optimization (Silvia Schulz)

Members pay just €45 (make sure you're logged in first!)
A limited number of spaces are also available for non-members at €90

About the speakers:

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Herbert Hoekstra has been developing websites and creating graphic designs for over 25 years, and has worked with the WordPress.org CMS for over 15 years, building and designing websites. He started out as a graphic designer, and when the internet was growing he shifted his focus on webdesign and web applications.

Currently, he primarily develops websites and custom functionality (WordPress plugins) for (small) businesses and NGOs. He also advises clients on security issues to keep their WordPress websites as safe as possible.

The websites he designs are functional and clean with a focus on usability: fast, easy to use, with a clear navigation structure.


2022 09 03 Silvia Schulz German SEO copywriter XSSilvia Schulz has been in the localization industry for 16 years. She started out as an English-to-German technical translator, but found her true calling in SEO and web content. She loves helping small and medium-sized companies with their German websites – optimizing their content for search engines to increase traffic and conversions. Lately, she gives presentations and workshops to help demystify SEO and make it accessible to everyone.