Date: Friday 6th September 2013
TIme: 9:30 – 16:30
Location: Seats to Meet, Moreelsepark 65, Utrecht (just a short walk from the Central Station) Google maps
Cost: €45 for SENSE members and €65 for non-members. This includes a delicious lunch.
[Registration closed]
Attendance list (members only)
Update: we will apply for PE points after the event, if enough people are interested in them. If you are, bring your WBTV registration number to the workshop, so we know that we need to apply on your behalf.
If you have any questions, feel free to contact Maartje Gorte or Martine Croll.
Five reasons to join us
1. You really need more work, but are dreading to make that cold call.
2. You’ve just hung up and you’re hitting yourself in the head that you said ‘yes’ to that job.
3. You’ve been checking out disability insurance policies for freelancers and decided just to pray you’ll never fall ill.
4. Help! ‘Just a quick tweak’ was your briefing...it’s three hours later and you haven’t even gotten through the first page.
AND
5. It’s more fun than meeting your next deadline (thank you Carol for this one!)
How to Succeed as a Language Professional is a must if you’re just starting out in the language business, but also if you’ve been in the business longer. Here's a chance to sharpen your business skills, take a fresh look at your work and pick up essential tricks of the trade! The event will provide crucial information and answers to questions we all face as freelancers. Cold calling? Help!! How do I say ‘No’ to a client without losing work? How do I provide quality under ridiculous deadlines?
The day’s goal?
To foster effective and professional communication between those who provide English language services and their customers. To give you the chance to interact with colleagues, to network and to pick up some valuable tips and tricks. All to help you succeed as a language professional.
The event promises to be highly informative and interactive. To start the morning, you will dive into the essential skill of cold calling with BRIAN JONES. This opening presentation will take the sting out of this much-dreaded sales tool, by telling you how to make sure you’re calling the right people and telling them the right things. Before the coffee break, freelancer’s advocate society PZO will talk about how they’re working to keep freelancers’ interests on the government’s agenda.
After coffee, FRANCIS COX will teach you the critical Dos and Don’ts for getting clients and keeping your business going. If you’re worried about your disability insurance as freelancer, Het Broodfonds will be explaining the advantages of participating in this collaborative fund, which provides its members with an income if they can't work due to periods of illness.
Surviving the trenches – and helping your clients survive
After lunch, our special guest speaker from the United States, CAROL SALLER, will get down to the nitty-gritty and reveal all about how to survive working with your clients and …... yourself. After this, LEE ANN WEEKS will give her own take how editing is an invaluable skill for any language professional: write clearly and help your clients grow, get published, impress their bosses, or even survive in business.
Time for a fun ‘talk show’
We want you to use this day to exchange experiences with and pick the brains of fellow professionals. That’s why we’ll be ending the day with a fun ‘talk show’ format hosted by our own former Sense Chair LESLEY WALKER.
Programme
9.30 - 9.40 Welcome by mentoring committee and introduction to the SENSE website Q&A station
9.40 - 10.30 ‘Sifting for gold, or prospecting for clients?’ on acquisitions and cold calling – Brian Jones
10.30 - 11.00 Presentation: PZO
11.00 - 11.15 Coffee break + SENSE website Q&A station
11.15 - 11.45 Managing your Business - Francis Cox
11.45 - 12.30 Presentation: Broodfonds
12.30 - 13.30 Lunch, time to mingle and also to explore the SENSE website at the Q&A station
13.30 - 14.15 Copyeditor Survival Skills: What I Learned in the Trenches – Guest speaker - Carol Saller
14.15 - 15.00 What does editing have to do with clear writing? – Lee Ann Weeks
15.00 - 15.15 Tea break
15.15 - 16.15 Panel discussion hosted by Lesley Walker – Tales from the trenches: 'How I got started, what I have learned along the way, and advice for others' with Carol Saller, Lee Ann Weeks, Brian Jones, Percy Balemans, Francis Cox
16.15 - 16.30 Closing discussion, opportunities for mingling and drinks afterwards!
Q&A station During the coffee and lunch breaks, a member of the SENSE webteam will be standing by with a laptop to answer any questions you might have about using the website and online resources. Can’t find something? Don’t know how to do that thing you see other people do? Want help with subscriptions, notifications and other helpful features? The webteam will get you started.
Speakers and talk show participants
CAROL SALLER is a senior manuscript editor at the University of Chicago Press, an editor of The Chicago Manual of Style, editor of the Chicago Manual of Style Online’s Q&A, and author of several children’s books.
“I think Mr. Bernstein and Messrs. Strunk and White will find Saller to be good company”, wrote Jennifer Baldarama in the New York Times on Carol Saller’s The Subversive Copyeditor.
After serving 5 years in the British Army Commando, BRIAN JONES joined Devon and Cornwall Constabulary. In 1998, Brian moved to the Netherlands and started as a call agent. He learned all about successful communication and 'selling' new projects to the parties involved, and his innovations and improvements allowed the department to make a profit for the first time. His cold-calling skills were invaluable in helping him acquire clients, and now he is ready to pass on his experience to his fellow SENSE members.
SENSE chair and translator specializing in transcreation PERCY BALEMANS will join the panel discussion in the afternoon. Her motto comes from Anthony Burgess: "Translation is not a matter of words only:it is a matter of making intelligible a whole culture."