Date: Saturday, 5 October 2013

Time: 14.00–16.45 

Place: Park Plaza Hotel, Utrecht (Google Maps)

Costs: Free for members. €25 for non-members

Contact: Martine Croll

Attendees (members only) 

 Lessons from Business School: The Entrepreneurial Linguist

Linguists excel in the humanities, but most have little or no formal business training. We are all entrepreneurs, and to help colleagues run their businesses more successfully, Judy developed a presentation based on the lessons she learned in business school (MBA, Marketing, University of Nevada Las Vegas, 2001).

The presentation centers on working with direct clients. This hands-on presentation has its main emphasis on marketing (to direct clients, social media, Web 2.0, competitive advantage), and includes sections on finance/economics (pricing, supply and demand), accounting (getting organized, decreasing expenses), entrepreneurship (generating new business, networking), and negotiating (tips and tricks). Several discussion starters and exercises are part of the presentation. True to the case-study method from business school, many real-life examples are presented. 

Programme

13.45: Doors open

14.00 Judy's talk starts

15:30 Tea break

16:45: End of talk

You're welcome to join us for a drink in the hotel bar afterwards. 

About the speaker 

Judy Jenner has a a multinational, multicultural, and multilingual background and runs a successful translation and interpreting business together with her twin sister Dagmar, aptly named Twin Translations. She is the author of The Entrepreneurial Linguist, a book which gives freelance linguists all the tools they need to go from “just” linguists to being Entrepreneurial Linguists.

Judy received her MBA from the University of Nevada, Las Vegas, in 2001.  She has been giving workshops at translation associations in both the U.S. and Europe, including every Annual American Translators Association Conference since 2009.