SENSE 2020 Conference Programme

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Please note that programme elements may be subject to change.

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Workshop programme

Wednesday 3 June 2020
Conference programme day 1

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Thursday 4 June 2020
Conference programme day 2

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Friday 5 June 2020
Conference programme day 3

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N.B. Programme subject to changes.

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Maintaining productivity as your family grows

Ashley Cowles et al, Netherlands & United Kingdom

Parenthood not only turns your private life upside down; it can also greatly affect your business. Whether you work from home or in an office, you’ll find yourself facing a number of different challenges: dealing with sleep deprivation, restructuring your workflow, dividing your attention between your clients and your family, safeguarding your productivity, minimising distractions, etc.

So how do you get your business (and your sanity) back on track after such a momentous life change? And how do you make sure your already established business stays on track as your family grows? By asking your fellow SENSE members for tips and tricks, of course! Whether you have toddlers or teenagers, or are expecting your first addition to the family, there’s plenty of helpful, hands-on advice to go around.

During this panel discussion, SENSE members with children of various ages will share their own experiences and offer some practical advice on how to balance effectively freelance work and the different aspects of family life. Naturally, audience members will also have the opportunity to ask questions and contribute their own stories.

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About the presenters

Simon Adams is a translator, editor and content writer. He lives in Utrecht with his wife and their infant daughter.

Lloyd Bingham translates from Dutch, German, French and Spanish into English and is based in Cardiff, Wales. He and his wife have an 18-month-old daughter and a six-month-old son. A freelancer for four years before his first child was born, he has been learning how to juggle babies and business ever since.

Ashley Cowles is a copywriter and editor who works mainly in marketing for tech and innovation. She lives in Utrecht with her husband and their two children, aged two and four.

Cathy Scott is a copywriter, editor and translator living in Maarssen, north-west of Utrecht. She works for advertising agencies and direct clients. Married to a Cloggie, she has two horse-mad daughters, aged 11 and nine.

Setting up shop: newcomer perspectives on the translation industry

Panel discussion

The translation industry is changing, meaning that aspiring freelancers and recent graduates need new skill sets and different strategies to set up shop properly. If you’ve ever wondered how recent newcomers to the profession deal with game-changing developments such as PEMT, globalisation, Brexit, GDPR, cloud tools, and the ever-downward pressure on rates, don’t miss out on this panel discussion.
The panellists will discuss a broad range of topics, including acquisition, marketing for freelance translators, diversification, standing out from the crowd, and much more. In addition, we will compare today’s market with the professional starting point, back then, of the more seasoned translators and editors in the room. Has it really become more difficult to start a successful business nowadays? Or have the technological advances made everything so much easier? Finally, we’ll discuss how SENSE members can help their newest colleagues and what new recruits have to offer in return.

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About the presenters

Jasper Pauwels is a full-time freelance translator, translating from English and French into Dutch for many translation agencies across Europe. His translation and proofreading services cover a wide range of topics, with a strong focus on legal and marketing translations. He is also a sworn translator under Dutch law. Before starting out as a freelancer in 2017, he completed two degrees in translation at two different countries. The solid foundation formed during his Bachelor of Translation degree from Zuyd University of Applied Sciences, Maastricht, was complemented and enriched by his Master’s in Translation from the University of Antwerp.

Thirty years old and a Dutch native, Branco van der Werf has been working as a freelancer since before he graduated. He specialises in transcreation and the translation of marketing materials, educational texts, and B2B copy. In addition, he is currently studying towards attaining his teaching degree for English.

Now 28 years old and the face behind Tiga Translations since 2020, Louise Wetzels received her translation diploma from Zuyd University of Applied Sciences, Maastricht, in 2014. She has almost 4.5 years’ experience working in-house at a translation agency, both as a project manager and as an English to Dutch translator/reviewer. Her fields of experience are marketing, tourism and customer-oriented texts.

Lloyd Bingham translates from Dutch, German, French and Spanish into English and is based in Cardiff, Wales. An in-house translator for three years before going freelance six years ago, he is a member of ITI and a tutor on ITI’s Setting Up as a Freelance Translator course. Lloyd has given talks on leveraging social media to build your translation business.

Nigel Saych is the founder and owner of a creative translation company based in Nuenen, near Eindhoven. No longer responsible for the daily administration, he is still very much involved as an active translator. Before his career change to become a translator, Nigel worked in international education. It is this fascination for learning, especially that involving languages, that maintains his interest in professional development for linguists, whatever their age.

Language interference: Forewarned is forearmed

Joy Burrough-Boenisch, the Netherlands

People who speak several languages fluently are at risk of one language interfering with another when they write or speak, especially if the languages are closely related. As language interference is therefore likely to crop up when someone writes in their second (or third) language, language professionals need to know about it so they can recognise and deal with its manifestations in non-native-speaker texts. But language professionals living and working outside their native- language country are themselves susceptible to language interference. So, awareness of how one language can interfere with another is important for language professionals for two reasons: it improves their approach to editing non-native-speaker texts and, if they’re expats, it makes them vigilant about language interference when they write or speak in their own native tongue.

The presentation will draw heavily – but not exclusively – on examples of interference from Dutch and will focus on types of language interference in written English. It will go beyond false friends and literal translations and explore less obvious transfers from one language to another. Strategies for dealing with language interference will be discussed and the audience will be invited to share experiences. The presentation will be relevant to editors of non-native English and to language professionals at risk of language interference permeating their own writing and utterances.

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About the presenter

Joy Burrough-Boenisch (MITI) is a founder member and past chair of SENSE with a long career as a freelance authors’ editor and translator for Dutch academics and scientists. She has taught scientific English to graduate students and has presented webinars. She has given workshops for language professionals on editing non-native English in various European countries and for the European Commission. Her conference presentations include two in 2018 as an invited speaker at ATA’s New Orleans conference. Originally a geographer, she learnt to edit in Borneo and Australia before moving to the Netherlands, where her interest in second-language interference and non-native English resulted in a PhD thesis on Dutch scientific English. As well as being the author of Righting English that’s gone Dutch (3rd ed 2013), she has various scholarly and professional publications on editing and non-native English to her name.

Writing effective comparisons in scientific articles

David Barick, the Netherlands

Writers of academic research articles are often called on to draw comparisons of many types. As these comparisons vary greatly in length and complexity, the task can pose considerable difficulties. Reference works such as Swan (2005) or the online Manchester Academic Phrasebank (2006) contain sample comparison sentences, but their advice is confined to the most basic situations. Very little support is available for more complicated comparisons, such as a description of how multiple variables are interrelated in a between-subjects research design. Another major challenge occurs in the discussion section when the author’s own results must be compared with those presented in other research articles. As pointed out by Wallwork (2011), when this is not done well, the reader can find it difficult to tell which paper an author is referring to.

During this presentation, I will illustrate these issues with examples of comparison writing taken largely from my own teaching practice. Attendees will be invited to share their thoughts on how to make these passages clearer and more concise. I will conclude with a number of guidelines for improving the quality of comparison writing in research articles. This talk should be of interest to teachers, editors and translators working with non-native authors of scientific articles.

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About the presenter

David Barick studied musicology and English at the University of Michigan, Ann Arbor, and has been based for many years in the Netherlands. He works as a language teacher, Dutch–English translator and editor specialising in scientific English. At the Language Centre of VU University Amsterdam, he regularly gives classes to students at master’s, doctoral and post-doctoral levels in article writing, research proposal writing and presentation skills. He has been a member of SENSE since 2012 and is the convener of SENSE’s special interest group for educators.

Terms and conditions for freelancers – you know you need them!

Sue Leschen, United Kingdom

By putting in place a set of terms and conditions, language professionals can add an essential skill to their toolkit. Most of us don't come from a business background, but linguistic skills alone are not enough in today's challenging marketplace.

With this in mind, during my workshop we’ll explore how to approach and resolve the current imbalance in the marketplace, where, typically, the client's terms and conditions have always dominated.

The workshop will focus on the art of negotiating terms and conditions – the do's and the don'ts – how to negotiate to our best advantage, to give something but also to get something in return.

The session will teach freelancers how to build a set of terms either from scratch or by adapting those of our professional organisations which freelancers can use over and over again and adapt as necessary to all sorts of jobs.

The workshop will be as interactive as possible, with participants bringing their own experience and queries to our session.

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About the presenter

Sue Leschen is a lawyer-linguist based in Manchester, the United Kingdom, and is the director of niche market company, Avocate – Legal and Commercial French Services. She sits on CIOL’s Council and also on CIOL’s Interpreting Division Committee and Equality and Diversity Committee. She regularly presents both face to face and by webinar on legal terminology and professional interest issues. She is also a mentor and business guru for new and existing freelancers, and actively supports the use of properly qualified, insured and security-vetted language professionals.

“I just moved on.” – Museum translations

Tony Parr, the Netherlands

Museum translations are not just a fascinating sub-genre in the translation market; they are also very public translations that are on view in high-profile locations. Some of them are very good, but others come with prominent quality issues. These may well be the result of budget problems (perhaps prompting museums to use low-cost agencies or DIY solutions) or simply of translators taking a far too mechanical approach to their work. In other words, poor translation may be the result of a poor translator, of a translator not being sufficiently aware of the needs of the target audience, of what might be termed ‘translator’s privilege’, or simply of overly mechanical (that is, unthinking) translation.

But what does the target audience – museum visitors themselves – think about the quality of the translations with which they are presented? A mini-research project that involved observing and talking to visitors at two Dutch museums generated a number of fascinating findings that will be presented during this talk. A subsequent discussion with a museum educator produced a conclusion that serves as a neat pointer for translators wondering how they can win the battle with translation machines.

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About the presenter

Tony Parr is a professional business translator (from Dutch and also French to English), language editor and translator trainer. After graduating in Dutch and French at Cambridge University, he gained extensive experience as both a freelance and a staff translator and as a teacher of translation, principally at the Dutch National College of Translation in Maastricht. Tony is the co-author of Handboek voor de Vertaler Nederlands–Engels, first published in 1995 and now available from Intertaal. Operating under the name of Teamwork, he and Marcel Lemmens have organized workshops and conferences for language professionals in the Netherlands since 1993.

Using reporting guidelines for biomedical research

Jennifer de Beyer, United Kingdom

This interactive introductory workshop aims to support language professionals working with biomedical researchers to use and recommend reporting guidelines for manuscript preparation.

Reporting guidelines aid research article preparation by providing the minimum information needed for a particular study type. Many journals, particularly in biomedical research, require reporting guideline use and the submission of a completed checklist alongside a manuscript. However,researchers are often unsure how to find and apply the right reporting guideline. Writers, editors, and translators can help to ensure the research articles they work on are compliant.

The workshop will combine short presentations, discussion, and practical exercises, and will be accompanied by a handout. We will focus on reporting guidelines for research involving humans or animals, such as health research, psychology, and veterinary medicine.

Workshop outline:

• What reporting guidelines are, why they are needed, and how and when they can help.
• Using reporting guidelines to analyse manuscripts and flow diagrams.
• Identifying biomedical study designs (exploratory vs confirmatory, descriptive vs analytic, observational vs experimental, qualitative vs quantitative, longitudinal vs cross-sectional).
• Choosing an appropriate reporting guideline.
• Translations of reporting guidelines and opportunities to contribute to future translations.
• Fitting reporting guidelines into the workflow as writers, author editors, journals, and peer reviewers.
• Dealing with realities: common objections to reporting guidelines and problems encountered by participants.

Learning outcomes:

1. Understand what reporting guidelines are and how to use them.
2. Be comfortable identifying a manuscript’s study design, recommending an appropriate reporting guideline, and highlighting missing information to guide the author.

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About the presenter

After training in laboratory research and working in academic editing, Jennifer de Beyer joined the EQUATOR Network’s UK Centre at the Centre for Statistics in Medicine (CSM), University of Oxford. Here she develops online and in-person training in academic writing and using reporting guidelines for clear, transparent research reporting. She also provides editing and writing support for CSM’s team of medical statisticians and methodologists.

The EQUATOR Network is an international initiative dedicated to improving the quality and transparency of health research. It focuses on research reporting, so that future research is based on a sound body of evidence. Through its four centres in the United Kingdom, Canada, France and Australia, EQUATOR raises awareness of reporting guidelines, provides online resources, develops education and training, and conducts research into research quality and transparency.

Ever thought of running a course on scientific writing?

Ann Bless, Switzerland

Young researchers often lack writing skills. Their supervisors or professors tell them ‘you learn by doing’ and this results in their struggling alone. They would profit from a course on scientific writing.

Attendees will come away with a basic lesson plan and guidance on how to approach teaching researchers/PhD students to write a clear and well-structured article or thesis. We will discuss how to write a catchy title, a well-structured and clear abstract and a convincing conclusion. I have chosen these elements because I hear that most scientists first read these sections of the article before deciding whether to read the rest. If required, we could also talk about the introduction and discussion sections.

This will be an interactive workshop. Attendees will be able to ask questions and I shall share with them my years of experience, my mistakes, the scientists' problems I have tried to solve. Their professors are very often too busy or away travelling so they come to me. Some researchers, from non-European cultures, do not dare ask their professors for advice for fear of losing face; they come to me for advice instead. I do not solve all their problems but at least they have a listening ear.

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About the presenter

For more than 30 years Ann Bless has been running courses on scientific writing and giving workshops at various universities in Europe. She has written a book, Reader friendly scientific articles. Be clear, be readable and has co-authored with Lee Ann Weeks The elements of English editing. A guideline to clear writing.

Photo by Michael Hartwigsen

There is no shortage of conference accommodation in the Netherlands, so choosing one just requires a map of the country and a pin, right? Wrong, especially if it’s for the SENSE biennial conference…

Two years ago, I was asked to recommend a location for the 2018 conference. It was quite a challenge, but eventually the decision went in favour of ’s-Hertogenbosch – not because it was a city nobody could spell, but because it offered the right combination of facilities that discerning SENSE members expected.

So what is the ideal location for our conference? In short, there isn’t one, as everyone has his or her preferences. Some of us want a city location with good public transport connections, others want a monastery in the middle of nowhere with free parking, no distractions, and waking up to bird song. As we are becoming a more international event, simply choosing a place that is accessible by train, bus or bike is not enough.

Starting last January (yes, January 2019!), I longlisted almost fifty locations that, in my experience with other conferences, would be suitable. These included several locations suggested by other SENSE members. I shortlisted this to twelve. Of those twelve, five did not have availability, offered a ridiculously high rate or simply failed to respond. Finally it came down to a straight contest: Rotterdam or Maastricht. My personal recommendation was for Maastricht, partly because they had come in second place in 2018, and were very, very keen to have us this time.

During the summer, several of the conference committee members visited the location, viewed the facilities and spoke to the staff. In the end, Maastricht won, but as a consolation prize Rotterdam got the Eurovision Song Contest!

Price is not the only issue, though of course this is a major consideration. Flexibility is most important. I had to explain to all the potential locations that if I was organizing a conference for a major national/international/multinational company, I could tell them immediately how much accommodation we would need, safe in the knowledge that the organizers would pick up the tab. It’s quite unusual for conference locations to understand that we are all freelancers, we pay our own expenses, and because the event is not during ‘office time’ (in other words, in our own time), SENSE cannot guarantee attendance numbers a year in advance.

Another important consideration was that the location should not charge more for two half days than they would for one full day. That’s a bit of a cheek, as it’s unlikely that they would be able to sell the conference facilities on the Saturday morning or Sunday afternoon, so in true Dutch tradition, it’s a case of ‘twee halen, één betalen’!* My shortlist was limited to locations that were prepared to meet us on this point, and most of them were.

I hope I have found the right location for the 2020 conference. If I have, you may congratulate me in June; if not, it’s the committee’s fault! The planning of the speakers, the programme, the workshops and the other activities is going ahead at full steam. My job is complete, but I’m already looking discretely at locations for 2022 – just in case the committee asks me again!

This is where we well be holding the pre-conference workshops and the conference itself: at the four star Amrâth Grand Hotel de l'Empereur in Maastricht. Conference delegates will be able to book a room at the special conference rate once registration for the conference itself opens. 

For more information about the conference hotel, see the hotel's website.

Check this page for full details of the conference, location and programme!

© Image by Maastricht Marketing/Jonathan Vos. All rights reserved.

* for non-Dutch speakers, this is the equivalent of ‘Buy one, get one free’.