Date: Friday 23 September 2011
Time: 9:45 - 17:15 (doors open 9:15)
Location: Park Plaza Hotel, Utrecht (just a short walk from the Central Rail Station)
Price: €135.00 members; €165.00 non-members (includes buffet lunch)
Contact: Lee Ann Weeks
Sworn translators who attended this event are entitled to 6 PE points (E-H) as defined in the Wet bëedigde tolken en vertalers
This event is now fully booked.
Write for the web without sounding like a computer: Basic principles of search engine optimization (SEO) copywriting is a one-day workshop intended for editors, copywriters and translators who want to improve their website’s search engine rankings or add SEO copywriting to their service offering. It teaches you how to write web pages that have good content and get great rankings on the search engines. It answers the following questions:
- How do I write for search engines?
- How do I research and come up with keywords?
- How is writing for the web different from writing for printed media?
- How do I structure the content on my web pages?
In the past five years, the demand for search engine optimization (SEO) copywriting has grown tremendously. If you want to improve the search engine rankings on your own website or offer SEO copywriting services to your customers, this workshop will teach you the basics to get started. You will learn how to write web pages that have good content and get great rankings on the search engines. Find out how to do background and keyword research on the web, and how to develop a marketing proposition for your own or your customers’ web pages. I will explain the basic SEO principles, and we will do some writing exercises to try them out.
About the trainer:
Becky Baker is a writer whose goal is to make complicated products and technologies accessible for all. For the past 15 years, a variety of high tech corporations in the B2B sector have drawn upon her copywriting services and communication advice to strengthen their marketing communication activities. Her work includes everything from interviewing hospital managers in Ankara to developing advertising concepts for customers across the globe. Writing projects are varied; websites, corporate history books and strategic business plans are all part of the mix. In the past five years, she has specialized in writing for search engines and new media. Healthcare copywriting is another area of focus. Becky has a Master’s in British Literature and a Bachelor’s in English.
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